Bear in Mind
Article
Bold Bean wins two Bronzes at the Creativepool Annual 2026
Recognised in both Branding and Packaging
Article
Pentawards: Shortlisted Twice
One of our projects has been shortlisted in two categories at this year's Pentawards.
Article
EVENT: Freshways: Building Revenue with Brand
How a 30-year-old dairy business rebranded for its next decade of growth
Article
Freshways takes triple Silver at Transform
Recognised across strategy, brand development and identity
Article
Fresh thinking recognised at the Transform Awards
Freshways’ rebrand is shortlisted for three categories
Article
Bold Bean Rebrand: Key Takeaways from Our Webinar
How Bold Bean transformed their packaging to compete on supermarket shelves and scale for growth
Article
EVENT: Bold Bean: Rebranding for Growth
How strategic design drives business growth
Article
Kelly Mackenzie in Design Week
Kelly Mackenzie on Design, Leadership, and Why Humanity Beats Perfection
Article
How Top Brands Build Loyal Communities
Stronger, more profitable brands are built on communities, not campaigns
Article
Kelly Mackenzie on Creative Boom
Kelly Mackenzie on boundaries, balance, and why 'hustle' isn't a dirty word
Article
Brand Strategy in Economic Uncertainty
Smart brands maintain presence during downturns whilst competitors retreat
Article
The White Bear Effect: How Mascots Create Unforgettable Brand Recognition
Brand characters remain hugely underused despite driving 73% more profits
Article
Why Colour Could Be Your Brand's Most Powerful Asset
Colour influences decisions fastest, making it powerful when paired with distinctive cues
Article
Distinctive Logos and Typography: Key Drivers of Brand Success
Logos and typography boost instant recognition and profits
Article
The Power of Distinctive Brand Assets: Creating Mental Triggers for Commercial Success
Distinctive brand assets boost recognition, recall and profits in competitive markets
Article
The Emotional Currency of Branding: How Feelings Influence Buying
Emotional branding is the key to standing out in a crowded marketplace
Article
The Best Rebrands of 2024: Bold Moves That Paid Off
In 2024, several brands reinvented themselves whilst staying true to core values
Article
Top 5 Marketing Trends of 2025
Marketing transforms at unprecedented pace, demanding agility and strategic innovation
Article
Top 5 Branding Trends for 2025
2025 brings dynamic branding shifts with new challenges and opportunities
Article
Brand Name Trademark Checks: How to Avoid Costly Mistakes
One of the Biggest Pitfalls in Brand Naming: Overlooking Trademark Checks
Article
EVENT: The Brand Battle for Attention - Key Takeaways
Boosting brand impact with powerful advertising – key takeaways from our FMCG webinar
Article
Awarding Effective Design
White Bear and Tom Parker receive Gold at the prestigious Design Business Awards 2024
Article
EVENT: The Brand Battle for Attention
Boost your campaigns with 10 years of insights, AI-driven strategies and easy tips
Article
How to put a value on brand
Interview with the Scale Up Collective
Article
DBA 2024 Shortlist
Tom Parker shortlisted for 2024 DBA Design Effectiveness Award
Article
Transform Awards 2024 Winner
White Bear win bronze at the 2024 Transform Awards
Article
Creativepool Awards Judge
Kelly Mackenzie named a judge on Creativepool's Branding Jury
Article
B2B Sales Growth
How B2B Brands can grow sales and brand value
Article
EVENT: Food Trends 2024
What it means for your brand
Article
Transform Awards 2024 Shortlist
White Bear shortlisted in best rebrand of a digital property category
Article
EVENT: B2B BRAND EXCELLENCE
Rewatch the webinar here
Article
London Business Show 2023
Kelly to be keynote speaker on 23 November
Article
Creativepool Top 100 Influential Leaders
Kelly Mackenzie named in Top 100 Creative Leaders of 2023
Article
When to consider rebranding
Some quick thoughts on when a rebrand might be a good idea
Article
2 awards at Creativepool 2023
White Bear awarded for web design excellence
Article
EVENT: Branding Pays
How branding can transform your business and drive long-term success
Article
Creativepool Annual 2023
White Bear receive 4 nominations
Article
Brand Building ROI
The case for brand building return on investment
Article
How to come up with a brand name
A 5-step process
Article
Transform Awards 2023
White Bear take home 4 Transform Awards
Article
Types of Brand Name
What's in a name?
Article
White Bear small agency of the year 2022
Small Agency of the Year - Creativepool
Article
The Recipe for a Purpose Led Brand
Download our ebook on purpose led branding
Article
3 key changes in consumer behaviour
We assess 3 key consumer trends
Article
Transform Awards 2022 Shortlist
White Bear shortlisted in 3 categories
Article
Silver at 2022 Pentawards
White Bear win Silver at 2022 Pentawards!
Article
What do consumers want from your brand?
Find out what current consumers are demanding
Article
White Bear take home 3 transform awards
Gold, Gold, and Bronze
Article
Creativepool Awards 2021
White Bear win Four Creativepool awards
Article
Good Business Charter
White Bear achieved GBC accreditation
Article
Gellan Watt joins as Agency Chairman
Article
Kelly Mackenzie interviewed for Creativepool
Kelly shares some learnings from her journey
Article
Design with Pride Event
Article
Think Like a Challenger Brand
Think differently to build a challenger brand
Article
Quick Bites Wild
An interview with Wild CMO
Article
Ugly Drinks
In Conversation
Article
What3words
In Conversation
See more +