Join HRA Global and White Bear for an exploration of the top trends in the food and drink industry in 2024 and how brands can get ahead and use these to their advantage.

Thursday 1st Feb 2024, 3pm - 4pm, Virtual

SIgn up here

About the event:​

The food industry is dynamic, and trends can change rapidly. Adapting your brands' strategies and offerings to align with current consumer preferences will help you stay competitive in a constantly evolving market.

​During the event we will explore:

- ​What is happening globally with food and drink right now - everything from Permissible Indulgence to health and wellness, sustainable ethical practices to authenticity and transparency
- How will this translate to the UK market in 2024
- What consumers are looking for from food and drink brands
- How your brand can adapt to remain relevant and stay ahead

The benefits of attending:​

- ​Understand emerging trends and research in the food and drink industry
​- Gain insights into evolving consumer preferences, industry innovations, and market dynamics, helping you stay ahead of the curve and make informed decisions.
- ​Understand upcoming food trends and how they can inform new business or product opportunities
​- Unlock how to build a brand that is relevant to the key 2024 trends
​
Who should attend:​

- ​Food and drink brands looking to ensure that they continue to meet consumer demands
​- Food entrepreneurs looking for inspiration seeking to enhance their brand's impact.
​​- Marketing professionals looking to strengthen their brand.
​​- Startups and small businesses aiming to establish a solid brand foundation.