Virtual Event: Unlocking B2B
Brand Excellence
Brand Excellence
Join us for a free virtual event on B2B Brand Excellence.
Most B2B brands are indistinguishable from their competitors (50%). Most B2B buyers aren’t ready to buy (up to 95%). And 71% of B2B ads generate no sales due to poor creativity.
And yet many B2B companies settle for short-term tactics for growth, content with blending in with their competitors and engaging only a small proportion of their available market.
Herein lies a huge opportunity, and we’re seeing many B2B brands take advantage, to huge effect.
Why Attend?
Learn how to grow a B2B brand beyond expectations.
We will cover:
— Key research showing the pitfalls and opportunities of B2B marketing
— How emotional marketing can help B2B brands grow
— How to speak to those audiences that are not actively buying
— How to build a distinctive B2B brand that sticks in the minds of your audience
Most B2B brands are indistinguishable from their competitors (50%). Most B2B buyers aren’t ready to buy (up to 95%). And 71% of B2B ads generate no sales due to poor creativity.
And yet many B2B companies settle for short-term tactics for growth, content with blending in with their competitors and engaging only a small proportion of their available market.
Herein lies a huge opportunity, and we’re seeing many B2B brands take advantage, to huge effect.
Why Attend?
Learn how to grow a B2B brand beyond expectations.
We will cover:
— Key research showing the pitfalls and opportunities of B2B marketing
— How emotional marketing can help B2B brands grow
— How to speak to those audiences that are not actively buying
— How to build a distinctive B2B brand that sticks in the minds of your audience
Brand Building ROI
The case for brand building return on investment
EVENT: Branding Pays
How branding can transform your business and drive long-term success
How to come up with a brand name
A 5-step process