Don't
do it

Hide
The Bear

We are the award-winning Brand and Creative Agency for the challengers. We use White Bear Thinking™ to make you impossible to ignore.

Daniel Wegner, a founding father of thought suppression research, found that when he asked a group 'not to think of a white bear’, they all failed. That’s because when a bold idea is planted in the mind, it becomes impossible to ignore. Just like the work we do for our clients.