StribeSTRATEGY | BRANDING | COPYWRITING | DIGITAL
The employee welfare and engagement category is saturated with players offering the same services as well as looking the same. The last couple of years have changed workplaces dramatically and Stribe needed to evolve to keep in step. And They sent us on a mission to create a new brand identity that reflects that. The old brand wasn’t reflective of their upbeat, positive, and characterful personality; or the positive changes they had been creating in workplaces for the last 18 months.
When people are heard, teams are happy
Listening and giving real time feedback is at the core of what Stribe does. Stribe helps teams to be heard. Their pulse questions produce sentiment analysis, key phrase extraction, and a lot of other clever tricks that turn your team’s voices into actionable insights. These tools give you the confidence to make positive changes that create a happier, safer workplace… because when people are heard, teams are happy.
The character illustrations which highlight how employees may be feeling, reflect real emotions in an honest way and cover a full range of feelings. The choice of a bright, uplifting yellow as the hero colour was chosen to demonstrate that this is how Stribe wants people to feel – happy and energised. With this rebrand, we set out to retain their existing human, fun-loving and friendly ethos, while allowing plenty of breathing space for the brand to grow, evolve and to continue connecting with organisations. It was important for us to champion simplicity and a human-centric approach.
- Michael Brennan
Co-Founder & CEO, Stribe