Stribe

Making Monday feel like Friday

The employee welfare and engagement category is saturated with players offering the same services as well as looking the same. The last couple of years have changed workplaces dramatically and Stribe needed to evolve to keep in step.

And they sent us on a mission to create a new brand identity that reflects that. The old brand wasn’t reflective of their upbeat, positive, and characterful personality; or the positive changes they had been creating in workplaces for the last 18 months.

The rebrand had a transformational impact on the business, culminating in the project being awarded 4 Transform Awards in 2023.

Specialisms

Strategy
Branding
Copywriting
Digital

Awards & Features

Creativepool 2023
Transform Awards 2023
Transform Magazine
World Brand Design Society
Under Consideration

WHEN PEOPLE ARE HEARD, TEAMS ARE HAPPY

Listening and giving real time feedback is at the core of what Stribe does. Stribe helps teams to be heard. Their pulse questions produce sentiment analysis, key phrase extraction, and a lot of other clever tricks that turn your team’s voices into actionable insights. These tools give you the confidence to make positive changes that create a happier, safer workplace… because when people are heard, teams are happy.

THE BRAND

The character illustrations which highlight how employees may be feeling, reflect real emotions in an honest way and cover a full range of feelings. The choice of a bright, uplifting yellow as the hero colour was chosen to demonstrate that this is how Stribe wants people to feel – happy and energised.

With this rebrand, we set out to retain their existing human, fun-loving and friendly ethos, while allowing plenty of breathing space for the brand to grow, evolve and to continue connecting with organisations. It was important for us to champion simplicity and a human-centric approach.

Michael Brennan
Co-Founder & CEO, Stribe

“White Bear approached this project as a true partnership, it really felt like they were part of our team! They took time to immerse themselves into our market, customers and product, and weren’t afraid to challenge us on our thinking. As a result we have a brand that is unlike anything in our space – and completely exceeded every hope and dream we had. We know that the project will be the foundation of our growth over the next few years.”

Next up: Popcorn Shed