Sessions x Netflix
Turning fandom and food into experiences people remember
When Sessions partnered with Netflix to translate TV worlds and fandom into food experiences, we focused on shaping those ideas into something distinctive, immersive and memorable. That meant building dining destinations, creating original IP and designing packaging that rewarded fans who noticed the details. The impact spoke for itself: high demand, extended run-times and genuine cultural buzz as fans discovered, shared and celebrated the experience.
Specialisms
Branding Packaging
Results
Stranger Things£1m+ GMV 1st weeks.
31 million impressions.
3.7 million total reach.
120k clicks throughs.
Squid Games
£500k+ 1st weeks.
67,000 orders.
3.2 million views.
STRANGER THINGS
The Stranger Things Season 5 launch brief was simple yet deceptively hard; make fans feel like they were ordering from the real town of Hawkins. Our answer was Hawkins Diner, a 1980s-style diner created as original IP for the franchise. We blended nostalgic Americana with subtle, sinister nods to the Upside Down, then layered in fandom-fuelled in-jokes through a community noticeboard style of bespoke ads that felt straight from the 80s.
The results saw £1m+ GMV generated in the first few weeks of launch with 120 restaurants live at launch, achieving rapid national scale. The campaign was designed to behave like entertainment and audiences responded accordingly. The campaign saw 31 million total impressions across social and influencer activity, 3.7 million total reach and 120k clicks driven from social content. This confirmed Hawkins Diner’s ability to cut through culture, not just food marketing noise.
The results saw £1m+ GMV generated in the first few weeks of launch with 120 restaurants live at launch, achieving rapid national scale. The campaign was designed to behave like entertainment and audiences responded accordingly. The campaign saw 31 million total impressions across social and influencer activity, 3.7 million total reach and 120k clicks driven from social content. This confirmed Hawkins Diner’s ability to cut through culture, not just food marketing noise.
Anna Higgins
Senior Brand Manager at Sessions
Senior Brand Manager at Sessions
“White Bear didn’t just create a brand, they built a cultural world people instantly bought into. Their strategic thinking and creative detail helped Hawkins Diner launch at scale while still feeling authentic, distinctive, and fandom-led. The packaging wasn’t just functional, it became part of the storytelling, helping the brand feel real, memorable, and culturally embedded from day one. Working with White Bear is genuinely brilliant, they feel like a true creative partner in every sense.”
SQUID GAMES
Working with Sessions, we brought Netflix’s Squid Game to life through a Korean fried chicken menu (to die for) and a bold, recognisable dining experience inspired by the hit TV show. The launch generated over £500k in the first few weeks, delivered more than 67,000 orders, and drove 3.2 million views.
The Squid Game launch showed how a global entertainment IP can translate into real commercial performance when strategy, food and design are aligned. Rather than a short-term stunt, the work established a repeatable model for turning entertainment partnerships into scalable, high-performing food brands across delivery platforms.
The Squid Game launch showed how a global entertainment IP can translate into real commercial performance when strategy, food and design are aligned. Rather than a short-term stunt, the work established a repeatable model for turning entertainment partnerships into scalable, high-performing food brands across delivery platforms.
Catherine Ainsley
UK Country Managing Director
UK Country Managing Director
“White Bear have been a dream partner from day one. They helped bring Hawkins Diner, our Stranger Things–inspired food brand, to life seamlessly - from concept to design. Their creativity and reliability make them a go-to partner, and we love working with them across all our projects.”
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