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Pukpip
Real Frozen Bananas Dipped in Chocolate
Pukpip is on a mission to help you eat more fruit in fun, delicious, and convenient ways. They bring the best of both worlds; real fruit, that feels like a treat.

Real fruit. Real indulgent.

To aid with their launch in the UK, White Bear led the design, copy, and art direction to create a website that incorporates motion with an interactive nature to bring a sense of joy and playfulness that is true to the brand's essence.
Specialisms
Photo Art Direction
Website Design
Animation
Content Creation
Copywriting
Tone of Voice
Awards
Creativepool x 2
FRUIT SNACKS WITH A CHOCOLATEY TWIST!
Consumers are increasingly health conscious and actively seeking ways to improve their diet. At the same time, who wants to give up on the occasional delicious treat?

Enter Pukpip: with their delicious frozen bananas dipped in chocolate.

And sustainability is at their core: they use imperfect, upcycled bananas and turn them into the perfect healthy treat!

Love the taste, not the waste.
Banana
Zara Godfrey
MD, Pukpip
“Fantastic work from White Bear. With their creative and strategic approach, attention to detail, and energy, they were able to bring to life the true essence of the brand. We couldn't be happier.”
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