Zoe
Shaping the look and feel of the world’s number one nutrition APP
ZOE has become one of the most influential voices in personalised nutrition. Built on world-leading research and powered by a deeply engaged community, the brand now spans products, platforms, and markets across the UK and US.
As that momentum accelerated, complexity did too. More channels. More launches. More scrutiny. The challenge was not just to create more, but to ensure the brand grew stronger as it scaled. That is where we came in.
As that momentum accelerated, complexity did too. More channels. More launches. More scrutiny. The challenge was not just to create more, but to ensure the brand grew stronger as it scaled. That is where we came in.
Specialisms
Embedded Creative Brand Evolution
Marketing
Social
Digital
Events
Results
£3M+ raised 3.5M monthly
podcast downloads
OUR CREATIVE PARTNERSHIP
We work inside the ZOE team, plugging directly into their marketing and brand function as a strategic and creative partner. We shape how the brand shows up across its ecosystem, from defining the creative expression of the world’s number one nutrition podcast across YouTube, Spotify and Apple, to supporting the US app launch through integrated campaigns and a large-scale New York activation featuring three live locations, leading health influencers, and a custom-built ZOE bodega.
Alongside these high-profile moments, we underpin the everyday growth engine across social, email and performance, ensuring that as activity accelerates, the brand becomes more distinctive every time. We collaborate daily through shared channels with no layers and no lag, helping ideas move at the pace of the business. Being embedded means we understand the strategy, the people and the pace, allowing us to think long term while delivering in real time.
Alongside these high-profile moments, we underpin the everyday growth engine across social, email and performance, ensuring that as activity accelerates, the brand becomes more distinctive every time. We collaborate daily through shared channels with no layers and no lag, helping ideas move at the pace of the business. Being embedded means we understand the strategy, the people and the pace, allowing us to think long term while delivering in real time.
RESULTS
This integrated partnership supports a brand ecosystem reaching 3.5 million podcast downloads per month, enables major international expansion, and strengthens the channels that drive sustained growth.
Most recently, we helped underpin a fundraising campaign that raised over £3 million in under two weeks.
Most recently, we helped underpin a fundraising campaign that raised over £3 million in under two weeks.
Scott Walker, Head of Creative at Zoe
“White Bear have become a true extension of the ZOE creative team. We’ve worked with them for so long that the collaboration is completely seamless. They bring huge talent and support us across everything from organic social and brand development to performance and lifecycle creative. And when we need to scale quickly, they’re always there to step in and make it happen.”
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