A clear differentiator for them was their free range cows, who are fed the finest feed, played music while they milked, have their own beds and even get their backs scratched. This naturally led us to developing the value proposition ‘Happy Cows, Happy Milk’ for them.

Not to mention that their milk came in recyclable glass bottles. This sustainable differentiator spoke to consumers who wanted to make more conscious buying decisions but didn’t necessarily want to stop drinking dairy.

Each bottle of Tom Parker Milk features one of our girls front and centre with every illustration hero-ing the luscious landscapes she lives in within her shape. These landscapes create natural environments, appetising flavour cues and tasty textures to tell a yummy scrummy story.