Tidy Kitchen

Making nourishing, sustainable food for you (so you don’t have to).

Having pivoted from an event catering business to a DTC, subscription and retail model, Tidy Kitchen wanted to create an aspirational, premium, recognisable brand that would standout across multiple environments, including the supermarket and where possible (without force) a nod to ethical sourcing and ultimately become a lifestyle brand.

Specialisms

Strategy
Branding
Interiors

THE IDEA

The brand was inspired by the stunning, one-of-a-kind landscapes and great produce of Wales, the home of its birth. The focus on quality and provenance was carried through in the distinctive food landscapes and illustrations as well as the photographic style. The rich colour palette was a nod to natural ingredients that form the core of all the meals they prepare.

Next up: Pukpip