Swordfish
Shoreditch based workshop
Swordfish Works are a Shoreditch based workshop that specialises in laser cutting. Using state of the art machinery, they can cut into an exciting array of materials on a large scale; think anything from plastic to lychee fruit! The applications for laser cutting are endless, from one-off pieces for exhibitions to custom fashion patterns.
Previously named ‘Capital Models Laser Cutting Department’, the new name Swordfish Works encapsulates the company’s precision and accuracy. They needed a fresh and contemporary identity that matched their creative capabilities and showcased the variety of their services. That’s where we came in.
Previously named ‘Capital Models Laser Cutting Department’, the new name Swordfish Works encapsulates the company’s precision and accuracy. They needed a fresh and contemporary identity that matched their creative capabilities and showcased the variety of their services. That’s where we came in.
Specialisms
StrategyBranding
Marketing
Typography
Awards & Features
Creative BoomWorld Brand Design Society
Design Week
THE CHALLENGE
Our brief was to create a brand that would stand out against the rest of the laser cutting market and that represented the high level of craftsmanship of the business and their problem-solving capabilities. They don’t have a cookie-cutter approach (no pun intended) – every job is unique and has its own challenges.
RESULT
White Bear positioned Swordfish as the A to Z of laser cutting, developing an identity that showcased both their skills as a company and the boundless creativity that they help their clients realise.
Marcia Danton-Rees
Director, Capital Models Ltd/Swordfish Works Ltd
Director, Capital Models Ltd/Swordfish Works Ltd
“An amazing team that delivered innovative ideas and concepts, White Bear encapsulated everything we had hoped for and we could not be happier with the results! Reactions have been incredibly positive. A company who we have worked with closely for many years said you have brought the company forward 80 years!”
Next up: CPA
Next up: CPA
Next up: CPA
Next up: CPA
Next up: CPA
Next up: CPA
Next up: CPA
Next up: CPA
Next up: CPA
Next up: CPA