Collection Pot
With every Collection a Connection. Behind every Pot a Person.
The new bold and impactful identity allows Collection Pot to look and sound like the automatic choice for group collections. The new logomark and wordmark are dynamic and flexible whether on social, website or print collateral.
The emotive photography, bold colours, typeface, different shaped pots and pot fillers together provide an opportunity to bring to life the playful and celebratory nature of the brand and the people behind every pot and is consistent across platforms.
Collection Pot celebrates people and their personal stories, experiences and milestones.
The emotive photography, bold colours, typeface, different shaped pots and pot fillers together provide an opportunity to bring to life the playful and celebratory nature of the brand and the people behind every pot and is consistent across platforms.
Collection Pot celebrates people and their personal stories, experiences and milestones.
Specialisms
StrategyBranding
Campaign
Website
Awards & Features
Transform Awards 2024
A POT FOR EVERY OCCASION
Job leavers, birthdays, new babies, honeymoons, weddings. You name it, they've got a Pot for it. To reflect the variety of these unique occasions we've used the collection pot logo as a starting point and created several variations of it. These different shaped pots can then be used as distinctive and simple brand assets in their own right.
THE CHALLENGE
Having enjoyed fantastic organic growth since inception, our challenge was to build a brand for the next level of growth for Collection Pot.
Collection Pots are used for special, human occasions. We set out to build a warm brand identity that built a communal relationship between the brand, the pot owners, and the pot recipients, rather than a merely transactional relationship.
We also wanted to build distinctiveness and memorability into the brand so that once people engaged with the platform, they’d remember it for future uses.
Collection Pots are used for special, human occasions. We set out to build a warm brand identity that built a communal relationship between the brand, the pot owners, and the pot recipients, rather than a merely transactional relationship.
We also wanted to build distinctiveness and memorability into the brand so that once people engaged with the platform, they’d remember it for future uses.
Rowan Ling
Chief Product Officer
Chief Product Officer
“We knew we wanted to collaborate with a branding partner capable of cutting out the noise and making us stand tall in a crowded market. White Bear fulfilled this through astute strategic positioning and by crafting a unique brand identity that ensures our memorability and brand coherence across all fronts.”
CAMPAIGN
To coincide with the brand launch, we created a multi-channel campaign to raise brand awareness and encourage potential users to ‘Create a Pot'.
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