Chelsea Botanica

Luxury inspired by nature

Mount Anvil and Peabody partnered on a unique development in West London with a limited selection of 134 luxury riverside apartments. The development boasts a luscious central garden designed in partnership with Kew Gardens.

Our challenge was to create strategy, brand identity and marketing for these apartments ensuring they appealed to both local and overseas markets. Central to the project was celebrating their unique partnership with Kew Gardens and their enviable riverside location.

Specialisms

Strategy
Proposition
Naming
Branding
Campaign
Film

Awards & Features

World Brand Design Society
Creativepool 2023

WHERE LIFE IS
BETTER BY NATURE

Situated by the River Thames, with beautiful interiors inspired by nature along with a central garden designed in partnership with designers and scientists from, world renowned, Kew Gardens, we developed the core value proposition, “Where Life is better by nature”.

This was then embodied in everything we created, from the iconic name, Chelsea Botanica, to the visual identity that subtly alludes to the unique natural textures and materials used throughout the interior and of course the beautiful flora and fauna used in the central garden.

The development would go on to be Mount Anvil's fastest selling scheme of 2022.

DEVELOPING AN
EXPANSIVE BRAND

– Tone of voice and messaging
– Campaign communications
– Chinese and English brochures
– Investment and Education Guides
– Fact Sheets
– Floor plan rollout
– Lightboxes
– A brand and makers film
– Hoarding design
– Digital and printed advertising

RESULT

Chelsea Botanica went on to become Mount Anvil’s fastest selling scheme of 2022.

Next up: Tidy Kitchen