Banam
IT'S TIME TO GET 100% BANANAS
How do you launch Europe’s first banana water into a category already crowded with functional claims?
Made from 100% bananas and nothing else, the product had a brilliantly simple proposition: natural hydration with naturally occurring functional benefits. But to become a mass-market challenger, it needed to be more distinctive than another wellness drink. The opportunity was to create something ownable, desirable and full of personality, with an authentic connection to the Thailand that inspired it. The product delivers the function. Thailand inspired the feeling.
Made from 100% bananas and nothing else, the product had a brilliantly simple proposition: natural hydration with naturally occurring functional benefits. But to become a mass-market challenger, it needed to be more distinctive than another wellness drink. The opportunity was to create something ownable, desirable and full of personality, with an authentic connection to the Thailand that inspired it. The product delivers the function. Thailand inspired the feeling.
Specialisms
NamingBranding
Packaging
Website
Art Direction
We started with the simplest truth of all: 100% bananas. It became our big creative idea and gave us permission to go a little bananas with everything else.
We named the brand Banam, combining the ‘ba’ from banana with ‘naam’, the Thai word for water, creating a name that connects what the product is with where it comes from. From there, we built a joyful identity inspired by the colour, energy and spirit of Thailand.
We named the brand Banam, combining the ‘ba’ from banana with ‘naam’, the Thai word for water, creating a name that connects what the product is with where it comes from. From there, we built a joyful identity inspired by the colour, energy and spirit of Thailand.
Introducing Banam's brand mascot. A smile in the mind, hidden in plain sight. Our monkey’s smile is also bananas. Can you spot it?
Expressive illustration, punchy typography, vibrant colour and a playful brand world brings the brand to life. Instead of another gym-bunny brand shouting about function, Banam gives people an authentic taste of Thailand, creating a distinctive world with plenty of room to grow.
Appetite appeal was crucial for these packs as the product is so new to market. They needed to not just look delicious but feel fresh, clean and natural. The packaging had to be easy to understand, while putting Banana Water front and centre for a product people had never tasted before. Vibrant, Thailand-inspired illustrations bring the flavour, energy and spirit of Banam’s origins to every shelf.
Distinctive colourways make each flavour instantly recognisable, helping teams quickly identify and stock the right packs. The cartons become another expression of Banam’s playful world, using bold messaging and our monkey mascot to build recognition at every touchpoint.
Paul Cadden, Founder
“In such a saturated drinks category, we knew our Banana Water needed to be genuinely different. White Bear took the authenticity of our Thai roots and found the big idea that brought the brand to life, 100% Bananas. They pushed us to be braver and created something distinctive, memorable and completely unlike anything else in the category. We came in with a great product and left with a brand built to succeed in global markets.”
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