Many brands are finally making the leap from physical to digital brand experiences, after sitting on it probably a couple of years too long. But what they need is an awareness of the importance of physical experience and a way to blend both digital and physical more impactfully.
Recessions hurt customers and can kill brands if not responded to with bravery and creative problem-solving. Brands that do survive recessions are given the opportunity to emerge with less competition and more loyal customers.
We’re living in uncertain times, let’s be honest it’s overwhelming and it sucks. Here’s a Brand Leadership Covid-19 Planning toolkit we’ve put together to help you navigate the next few months.
Own the market by reaching out specifically to Gen Z. Just like their millennial mentors, Gen Z is is fast approaching and soon to be the biggest consumer group. To learn what Gen Z want from brands, you need to think like them.
Learn how to think like a challenger brand. Established legacy brands have a lot to offer already, but to stay relevant and inspire devotion in your customers, you need to start adopting some challenger behaviours.
Choosing the right team to create your brand can be overwhelming. With agencies, freelancers, and online logo generators are all swimming around in the same space. How do you know who to choose?
Mind your language. From the words on your website, products, and in your marketing, to strategic planning and office letters… words matter.
2020 is now underway and we’ve done a bit of reflecting.
Last Friday, the London Bears and I set off for the Emerald Isle to attend the WhyDesign 50/50 event. We had helped with their marketing and were buzzing to go.
Brexit tensions, Trump terrors, and concerns over political correctness are rising. Your brand needs to take on the political arena without pulling a Pepsi. So, let’s talk Repeal the 8th.
Why is it that 70% of graphic design students are women but only 11% are Creative Directors? And why is it that in the UK, the design workforce is only 22% female?
Customers are loyal to companies who have brand values they identify with. So, prove your brand’s integrity, empathy, and all round authenticity and customer loyalty will improve.
We attended last month’s D&AD festival, sitting front and centre to hear thoughts on creative trends soon on the horizon.
At White Bear Studio we work with our clients from start to finish(es). Die cutting and foiling. Embossing and debossing. Our team has a wealth of design knowledge on print finishes. Ensure your product looks as good in real life as it does on a screen.