Quick Bites – How challenger brands win
with Liv Sinclair, marketing manager of Doisy and Dam
1. IMPORTANCE OF INTERNAL ADVOCATES
Liv Sinclair has the enviable yet challenging task of building a successful brand in a competitive and saturated market. Luckily for Liv, this is a challenge she has taken with gusto as the brand’s values and her personal values are aligned. Since joining Doisy and Dam 18 months ago, she had this to say “The joy of marketing a product you believe is liberating. To be able to speak honestly without reservation is a gift”
2. CREATING EMOTIONAL CONNECTION THROUGH EXCELLENT CUSTOMER SERVICE
There is no Doisy and Dam without customers, and that is why they treat their customers as real people and not just faceless names and by tailoring every response to comments, they create brand ambassadors. It’s a win-win situation.
3. DIFFERENT OFFERS FOR DIFFERENT CHANNELS
Online has created exciting opportunities that bricks and mortar does not offer. No one really picks up £15 worth products of one brand in one go, so they have had to create bundled offers that allow their customers to experience a broader range of their products.
4. FUTURE PROOFING THE BRAND
All existing and any new product developments follow the non-negotiable yet admirable pillars of: No palm oil, only use ethical cocoa, natural ingredients and plant-based and to top it all off, they have just had their B-corp certification renewed.
And what does success look like in 5 years for Doisy and Dam?
“Available everywhere, best in the world, best for the world and best tasting”
Want to know more about better ingredients, better ethics and better chocolate, then go on to doisyanddam.com
WANT HELP WITH YOUR CHALLENGER BRAND?
White Bear is offering free Challenger Brand working sessions. Apply here.
