UKNY Music were aware of their challenge and were in the market for a new image. That’s when they found us. The company has significantly evolved since its birth over a decade ago. The old brand didn’t represent who they were now and where they wanted to go. This new brand had to be current without alienating their client relationships and straddle the fine line between premium and contemporary.

White Bear Studio’s challenge with this piece of work was to communicate choice, diversity of music and position UKNY Music at the forefront of the music scene. We created a bold yet classic and premium logo with a contemporary brand language. This allows UKNY music to be flexible in their tone of voice, therefore it is able to appeal to an exclusive private wedding and a new brand music event with top brands.