SwordfishStrategy / Branding / Print / Marketing / Typography
Swordfish Works are a Shoreditch based workshop that specialises in laser cutting. Using state of the art machinery, they can cut into an exciting array of materials on a large scale; think anything from plastic to lychee fruit! The applications for laser cutting are endless, from one-off pieces for exhibitions to custom fashion patterns.
Previously named ‘Capital Models Laser Cutting Department’, the new name Swordfish Works encapsulates the company’s precision and accuracy. They needed a fresh and contemporary identity that matched their creative capabilities and showcased the variety of their services. That’s where we came in.
Our brief was to create a brand that would stand out against the rest of the laser cutting market and that represented the high level of craftsmanship of the business and their problem-solving capabilities. They don’t have a cookie-cutter approach (no pun intended) – every job is unique and has its own challenges.
- Marcia Danton-Rees
Director, Capital Models Ltd/Swordfish Works Ltd