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SHAPE
The SHAPE curriculum
White Bear Studio launched the SHAPE initiative to help encourage creativity in schools. We have the bit between our teeth and we’re on a mission to diversify the design industry by making practical, problem solving creative skills available to young people.
Specialisms
Branding
Naming
Workshop
Awards & Features
Design Week
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THE CHALLENGE
In a climate of funding cuts and changes to education, it’s a tough time for creative subjects, the tutors who teach them and the students who desperately need them. We are concerned that this cookie-cutter approach to education could isolate children who are less academic, or who have less access to the arts outside of school.

The Cultural Learning Alliance found that students from low-income families were three times more likely to get a degree when they participate in arts activities at school.
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"3x students from low-income families who take part in arts activities at school are three times more likely to get a degree."

-Cultural Learning Alliance
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RESULT
White Bear Studio created and branded the SHAPE curriculum, supporting materials, and marketing campaign. Hundreds of Greater London schools showed interest and after kicking off, White Bear was able to engage over 150 students in their workshops across 5 schools.

Since, we have received support for The Design Council and other design leaders. Now, amid Covid-19 lockdown and a wave of teenagers studying from their bedrooms, SHAPE is relaunching to support creative thinking from home.
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Cultural Learning Alliance
“Studies suggest that the wealthiest families spend up to seven times more on out of school activities than the poorest families.”
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