Straight, LGBTQIA, super shallow, super famous, religious, veggie, no strings hook ups or longing for long term, there’s an app for all of you but what about if you’ve already found the one?
My Date Night is here to champion those long term lovers. Whether you’re newlywed, celebrating a 40th anniversary or on a first night out since the little ones been born, we got this! My Date Night wants to help you create those magical, memorable moments that stay with you for a lifetime. While dating is fun, footloose and fancy-free at the end of the day we know magical moments are better together.
My Date Night make it easy, fast and exciting to book your dream date. Say goodbye to painstakingly viewing multiple tabs on your browser at the same time. Trying to align dinner locations and accommodation when watching the clock tick down on baby’s nap time can set anyone’s anxiety over the edge. With My Date Night it’s one browser window and one solution.
THE CHALLENGE
So how do you create a brand to appeal to the newly wed, nearly dead and everything in between? We wanted to create a contemporary but classic take on the dating scene. We got to the heart of this challenge by focusing on the key proposition “it’s better together” and celebrated the perfect partnerships.
At its heart our logo uses the iconic symbol for love partnered with the letters M and Y representing me and you, heart to heart. Our colour palette is gender neutral like the brand, supporting and celebrating every type of partnership.
Iconic pairings emphasise the joy of being in a relationship and sharing a night out. Iconic duo’s like ‘movies + popcorn’, ‘gin + tonic’ and “wine + dine” inspired us to create visuals that reinvigorate memorable classics. To breathe new life into these classic pairs, we used vibrant, playful colours and clean, simple design that transition effortlessly from the logo.
Result
Our branding is now being rolled out, including across the new website. We have gone on to create several seasonal marketing campaigns for social media.