We worked with Kit for Kids on their marketing, branding and strategy. Upon closer inspection, we realised that these diverse offerings were confusing to a consumer. After our initial workshop and research, we decided to create a new brand for their cot mattress offering and position them in their own new premium niche.

We crafted a brand world that not only reflected their newly established brand values like honesty, credibility, heritage and most importantly protection but also encapsulated their new tagline ‘Protecting our future Dreamers’