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  • Baby smiling screenshot from White Bear Studios video for mattress startup Merifor
  • Behind the scenes from White Bear Studios video for mattress startup Merifor

THE BRIEF

White Bear were tasked with the challenge to create a brand video for our client Merifor. The video needed to be informative, to communicate the qualities of Merifor’s Tranquility mattress, and emotive to connect with the audience.

Three different scenes were captured, featuring infants of varying ages and their loving parents. Each story was carefully storyboarded, planned and cast in order to create the perfect balance between product and story.

Behind the scenes from White Bear Studios video for mattress startup Merifor
  • Behind the scenes 2 from White Bear Studios video for mattress startup Merifor

White Bear Studio worked alongside film and video production studio HUX on set to ensure the best result by combining our brand expertise and vision with their detailed knowledge of film.

  • Baby in cot screenshot from White Bear Studios video for mattress startup Merifor
  • We have spent the past two years working closely with White Bear Studio and we are not only delighted with the visual aspect of the work but also the impact it has had on our business. Bringing their strategic, creative and customer-focused viewpoint, and working closely with our own in-house design, photography and leadership teams, White Bear Studio have helped us to create a beautiful, premium and impactful cot mattress brand, Merifor. The White Bear team have been with us from inception and have consistently brought a high level of service and creativity to our business.

    Sarah L Turner
    Commercial Director, Merifor
  • Storyboard for White Bear Studios video for mattress startup Merifor
  • Mattress close up from White Bear Studios video for mattress startup Merifor

Result

Kit for Kids renamed and rebranded as Merifor in 2016 and attained £10m investment based on the launch of their new brand world.

Like What You See?

Call +44 (0)20 3176 8975

Email newbiz@whitebearstudio.com

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London +44 (0)20 3176 8975

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hello@whitebearstudio.com

newbiz@whitebearstudio.com

London
Studio 502, E1 Studios
7 Whitechapel Road
E1 1DU

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3a Vergemount Hall
Clonkskeagh
D06 006

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