THE BRIEF
White Bear were tasked with the challenge to create a brand video for our client Merifor. The video needed to be informative, to communicate the qualities of Merifor’s Tranquility mattress, and emotive to connect with the audience.
Three different scenes were captured, featuring infants of varying ages and their loving parents. Each story was carefully storyboarded, planned and cast in order to create the perfect balance between product and story.
White Bear Studio worked alongside film and video production studio HUX on set to ensure the best result by combining our brand expertise and vision with their detailed knowledge of film.
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Sarah L Turner
Commercial Director, Merifor
Result
Kit for Kids renamed and rebranded as Merifor in 2016 and attained £10m investment based on the launch of their new brand world.