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Merifor Video Branding Design 01
Merifor Campaign
Audience focused brand video
White Bear were tasked with the challenge to create a brand video for our client Merifor. The video needed to be informative, to communicate the qualities of Merifor’s Tranquility mattress, and emotive to connect with the audience.

Three different scenes were captured, featuring infants of varying ages and their loving parents. Each story was carefully storyboarded, planned and cast in order to create the perfect balance between product and story.
Specialisms
Campaign
Advertising
Video production
Merifor Video Branding Design 05
VISION FOR THE CAMPAIGN
White Bear Studio worked alongside film and video production studio HUX on set to ensure the best result by combining our brand expertise and vision with their detailed knowledge of film.
Merifor Video Branding Design 06
Merifor Video Branding Design 07
RESULT
Kit for Kids renamed and rebranded as Merifor in 2016 and attained £10m investment based on the launch of their new brand world.
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Sarah L Turner
Commercial Director, Merifor
“We have spent the past two years working closely with White Bear Studio and we are not only delighted with the visual aspect of the work but also the impact it has had on our business. Bringing their strategic, creative and customer-focused viewpoint, and working closely with our own in-house design, photography and leadership teams, White Bear Studio have helped us to create a beautiful, premium and impactful cot mattress brand, Merifor. The White Bear team have been with us from inception and have consistently brought a high level of service and creativity to our business.”
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