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  • Apron mockup for food brand Donnelly, designed by White Bear Studio

Donnelly

Branding / Packaging / Photography

Fresh fruit and veg brand Donnelly came to us looking to launch a new range of salad that offered a convenient solution to healthy eating without compromising on quality. Their previous packaging was lacking a brand story and message, which is where we stepped in.

Logo design for food brand Donnelly, designed by White Bear Studio
  • Business cards for food brand Donnelly, designed by White Bear Studio
  • Stationery design for food brand Donnelly, designed by White Bear Studio

The Challenge

Our challenge was to create a brand that captured the deliciousness of fresh Irish produce, whilst maintaining the Donnelly family heritage. We wanted to create a future-facing brand that remained authentic, honest and true to their core brand values. We set out to ensure the high quality of the product was reflected in the branding and packaging.

The logo creates the negative space illustration of a spade at the centre of the D, playing homage to the farming history of the brand. The accompanying logotype is reminiscent of Irish fruit and veg stall signage with a modern flourish.

  • Logo mockup for food brand Donnelly, designed by White Bear Studio
  • Packaging design for food brand Donnelly, designed by White Bear Studio

The packaging centres around the freshness of the product. We integrated the leaves into the design to reinforce the message of natural, fresh salad whilst also illustrating the flavour options. Partnering with photographer Amber Locke, we developed patterns of leaves that covered the packaging and brand world to highlight the quality of the product. We did the shoot in natural light to emphasise the freshness of Donnelly’s produce. We loved the fact these beautiful leaves became art pieces in their own right.

The colours from each shoot were then used to inspire the flavour themes, creating appetising and enticing labels.

Tote bag design for food brand Donnelly, designed by White Bear Studio
  • Photography for food brand Donnelly, art directed by White Bear Studio
  • Superfood salad packaging for food brand Donnelly, designed by White Bear Studio
  • On site of photography shoot directed by White Bear Studio for food brand Donnelly
  • White Bear fully understood the brief and impressed us with their energetic approach and creativity. They captured the essence of what we wanted to achieve and helped us develop a fresh identity by presenting us with carefully considered options that tested the boundaries of our brand. We wanted to stand out from the rest and they have delivered on that, without question.”
    Ann Bolger
    Managing Director, Donnelly Fruit & Veg
  • Website design for food brand Donnelly, designed by White Bear Studio

Result

We set out to create a premium brand that stayed true to the Donnelly family ethos whilst bringing it to the 21st century. Our new branding has successfully translated across packaging, promotional material and online services to ensure a 360 degree approach. It is stocked in premium stores like Super Value, Fallon and Byrne and Euro Spars, having only launched three months ago there are many other listings in the pipeline.

Like What You See?

Call +44 (0)20 3176 8975

Email newbiz@whitebearstudio.com

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We work with clients who are committed to getting the job done right, clients that trust us and thrive off bravery and boldness, like we do. If this is you, don’t be a stranger.

London +44 (0)20 3176 8975

Dublin +353 (0)1 442 8576

hello@whitebearstudio.com

newbiz@whitebearstudio.com

London
Studio 502, E1 Studios
7 Whitechapel Road
E1 1DU

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Dublin
3a Vergemount Hall
Clonkskeagh
D06 006

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