Caboodle

£10m initial investment post-branding

Caboodle achieved £10m investment. Investors attributed this to Caboodle not only having a great idea but a trustworthy and credible brand that brought their vision to life partnered with a killer proposition.

Their customers now agree, giving them 5 stars on Trustpilot alongside glowing reviews. They have since been featured in Good Housekeeping, Real Homes, and Express and are currently launching an ad campaign with Sky as a part of their SME100 scheme.

Specialisms

Strategy
Naming
Branding
Website Design
Video
Copywriting

THE CHALLENGE

Caboodle’s main competition was Lovespace and Big Yellow. The bigger storage centres are outdated and easy to stand out against, while Lovespace was the newer, more attractive opposition.

But every brand we created landed their investment goals, and Caboodle wasn’t going to be the exception. Our expertise in startup thinking, and our passion for creating future unicorns, inspired us to make Caboodle the brand that minds your belongings, not the brand that declutters your throw away things.

£10M INITIAL INVESTMENT CABOODLE RECEIVED OFF THE BACK OF THE NEW BRANDING.

BELONGINGS, NOT BOXES

Caboodle is a storage company committed to providing a safe, convenient place for special belongings. They’re there for big life moments, like when you move into your first flat, or downsize once the kids have fled the nest; when you’re packing away baby clothes and getting them back out again, or when you need to hide the hideous gift from Aunt Marge you can’t bear parting with. How do you create a standout brand that will resonate with such a multigenerational audience?

Tristan Lloyd-Baker
CEO, Caboodle

“Seismic Venture Partners (Caboodle) have worked with White Bear Studio on the pre-funding work on two business concepts where WBS have provided invaluable input into the initial branding and proposition development. SVP has gone on to raise over £9.95m into these businesses who continue to retain the services of WBS for the continuing development of the businesses.”

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