The Named Unforgettable Programme
The safest, smartest and most creative way to name or rename your business or brand.
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The Named Unforgettable Programme
The safest, smartest and most creative way to name or rename your business or brand.
The right name makes a huge difference. Not only is it the first thing a customer sees when engaging with your brand, it’s one of the most important assets for differentiating you in a crowd. The best names become synonymous with the category. Ordering an Uber. Watching Netflix. Drinking Coke. Using a Hoover. That’s the power of the ‘right’ name.
Brand names are a marketer’s opportunity to communicate as succinctly as possible what makes them different from, and better than, their competitors. Your brand name can convey, in one or two words, important characteristics of the brand story and create a sense of who you are, and what you are for.
But naming (or renaming) is fraught with risk. You have to consider a multitiude of inputs including business strategy, location, language, trademarking, competitors, etc, and that’s before we even go through the process of creating a name that cuts through.
It’s complex work. But we love it. Our process has been perfected over years of naming and renaming brands both large and small.
Brand names are a marketer’s opportunity to communicate as succinctly as possible what makes them different from, and better than, their competitors. Your brand name can convey, in one or two words, important characteristics of the brand story and create a sense of who you are, and what you are for.
But naming (or renaming) is fraught with risk. You have to consider a multitiude of inputs including business strategy, location, language, trademarking, competitors, etc, and that’s before we even go through the process of creating a name that cuts through.
It’s complex work. But we love it. Our process has been perfected over years of naming and renaming brands both large and small.
Deliverables
Brand namingProduct naming
Naming architecture
What You Get
•Cut through name ideas
•All name ideas are vetted by our global IP partners
•Risk rating for each proposed name idea
•Domain checking and research
•All name ideas are vetted by our global IP partners
•Risk rating for each proposed name idea
•Domain checking and research
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Why It Matters
Create a brand name that:
•Is fit for scale and growth, and doesn't encumber your business growth
•Is ownable and will not be challenged from an IP perspective
•Is memorable and stands out in your category
Following our robust process helps deliver on all three fronts.
•Is fit for scale and growth, and doesn't encumber your business growth
•Is ownable and will not be challenged from an IP perspective
•Is memorable and stands out in your category
Following our robust process helps deliver on all three fronts.
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The Benefits
Stand out with a strong name
Protect your IP
Name for scale
Stand out with a strong name
Protect your IP
Name for scale
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To find out more or to discuss whether this programme is for you, book a call in below to find out more.
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