The right name makes a huge difference. Not only is it the first thing a customer sees when engaging with your brand, it’s one of the most important assets for differentiating you in a crowd. The best names become synonymous with the category. Ordering an Uber. Watching Netflix. Drinking Coke. Using a Hoover. That’s the power of the ‘right’ name.

Brand names are a marketer’s opportunity to communicate as succinctly as possible what makes them different from, and better than, their competitors. Your brand name can convey, in one or two words, important characteristics of the brand story and create a sense of who you are, and what you are for.

But naming (or renaming) is fraught with risk. You have to consider a multitiude of inputs including business strategy, location, language, trademarking, competitors, etc, and that’s before we even go through the process of creating a name that cuts through.

It’s complex work. But we love it. Our process has been perfected over years of naming and renaming brands both large and small.