Tech Brands: The Disruptors Vs. The Disrupted
How do you be a Future Unicorn during and after a pandemic?
As the vast tech category navigates these uncertain times, there has been a lot of talk about innovating to win. Where do you start? With more consumer research? New products? A new brand campaign? Is your brand at risk of being Disrupted, or are you in the driving seat Disrupting? We partnered with London Tech Week for ‘The Disruptors Vs. The Disrupted’.
Startups have been bringing new ideas and innovation to categories that were beginning to get stale. To stay relevant, inspire devotion in customers, and avoid disruption, Tech Giants need to start adopting challenger behaviours too.
You will learn the consumer and the brand perspective on where tech brands are headed, and how to ensure you’re leading the charge. Network with the movers and shakers in this category and leave with the latest consumer insights from White Bear Studio, Houseparty, What3Words, Enjoy, and Pello Capital.
Who was this event for?
The small tech startups that want to think big, and the big tech brands who understand the importance of thinking disruptively.
Kelly Mackenzie, Creative Director and Founder of White Bear Studio
Julia Onken, Product Marketing Manager at Houseparty
Giles Rhys Jones, Chief Marketing Officer of What3Words
Daniel Gee, CEO of Pello Capital
Nick Hale, Managing Director of Enjoy
- Hear from Disruptive Tech Brands about their journeys, and how they created brands for scale and growth.
- The Brand perspective on where this category is headed and how to ensure your brand and marketing are fit for disruption and growth
Recordings are now available on our Youtube channel.