GA Creating Future Unicorns
Kelly Mackenzie, Creative Director and Founder of White Bear Studio, with host General Assembly shared her insights into branding for startups and scaleups. This session focused on White Bear’s proven methodologies to nail your brand strategy and drive sustainable growth for your startup, where we shared top tips for creating future unicorns.
1. Top tips for growing your startup.
2. Branding fundamentals including brand values, purpose, mission, vision, proposition, and tone of voice.
3. Overview of the steps to take an idea all the way to MVP.
4. Simple techniques for generating new ideas.