The Age of the Incubator Brand
Incubator brands are on the rise. Large establishment brands need to take notice of challenger brands if they haven’t already.
Who is this event for?
Established brands who are keen to stay ahead of the trends and refresh their companies with challenger thinking. And challenger brands who are curious about what success can come from collaboration.
Description
White Bear Studio and Distill Ventures invite you to ‘The Age of the Incubator Brand’. As many of us now know, Challenger brands and startups are a force to be reckoned with in an age where community reigns supreme and customers value brands that go against the status quo. Established brands like Diageo, Coca Cola, and Bacardi understand this force and tap into it through their incubation programmes where they help grow lesser-known brand names.
Challengers may be small, but they’re mighty. Successful ones can actually transform entire industries. Big brands are going to need to think more nimbly and creatively if they want to stay top of mind to their customers.
You will learn the challenger perspective, the established brand perspective, and the consumer perspective on incubators and how to best utilise them to your advantage. Leave with the latest consumer and retailer insights from White Bear Studio and marketing leaders.
What You’ll Learn
– How your brand can use brave creative to disrupt your market
– Challenger brand insights
– How both big and small brands can work together to achieve future unicorn status
Speakers
Kelly Mackenzie, Creative Director at White Bear Studio
Allie Warren, Global Head of Marketing at Distill Ventures
Rewatch the event here