GA Creating Future Unicorns

Kelly Mackenzie, Creative Director and Founder of White Bear Studio, with host General Assembly shared her insights into branding for startups and scaleups. This session focused on White Bear’s proven methodologies to nail your brand strategy and drive sustainable growth for your startup, where we shared top tips for creating future unicorns. 

  • I’ve done 15 of the GA short courses like this, yours is by far the best one I’ve watched. Well done.

    Mani

Key Learnings:

1. Top tips for growing your startup.

2. Branding fundamentals including brand values, purpose, mission, vision, proposition, and tone of voice.

3. Overview of the steps to take an idea all the way to MVP.

4. Simple techniques for generating new ideas.

 

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