The Disruptors Vs. The Disrupted
How do you be a Future Unicorn during and after a pandemic?
As food & drink brands navigate these uncertain times, there has been a lot of talk about innovating to win. Where do you start? With more consumer research? New products? New packaging, a new brand campaign? Is your brand Disrupted, or are you in the driving seat Disrupting?
We teamed up with General Assembly for our online festival – ‘Food and Drink Brands: The Disruptors Vs. The Disrupted’.
Startups have been bringing new ideas and innovation to categories that were beginning to get stale. To stay relevant, inspire devotion in customers, and avoid disruption, large corporations need to start adopting some challenger behaviours too.
We discussed the consumer perspective, the retailer perspective, AND the brand perspective on where food and drink is headed, and how to ensure you’re leading the charge.
Who was this event for?
Medium-sized food and drink brands, investors, and stockists who want to capitalise on shelf space and either become the next big edible, drinkable thing, or discover it.
Key Takeaways:
- The consumer perspective
- The retailer perspective
- AND the food and beverage brand perspective on where this category is headed and how to ensure they’re leading the charge.
- Network with the movers and shakers in this exciting new category
- Leave with exclusive, new knowledge and ideas for your business.
You can now watch the full thing on our Youtube Channel.
