Design With Pride
Would you like to learn how to build a purposeful and relevant challenger brand with integrity and cut-through?
The modern consumer is rebelling against large corporations and many businesses failing to address the cultural significance of our current moment risk losing relevancy. Challenger Brands need to be confident in addressing these social movements with authenticity without resorting to tokenism and rainbow washing. If you want to communicate with the next generation, you need to start speaking their language. But how do we do this with integrity?
Who is this event for?
Are you a food and drink challenger brand, investor or marketing manager who wants to understand more about successful, purpose-driven brands or become the next big, socially and environmentally conscious, edible, drinkable thing… (or discover it)? Look no further.
Kelly Mackenzie, Founder of White Bear Studio, will deliver a talk on How to Design with Pride, which will cover how to show support for important social topics authentically without piggybacking on other campaigns and movements. It’s something a lot of our clients have raised with us this year and can be difficult to successfully navigate and stay true to. How do brands meaningfully underpin their support with action?
Nicola Matthews AKA ‘The Countess of Cocoa’ is UK & Ireland Head of Marketing at Tony’s Chocolonely, the chocolate makers on a serious mission to end slavery in the chocolate industry. Nicola joined the team to launch Tony’s in the UK in 2019 bringing 8 years of commercial, marketing and innovation experience at Diageo and start up CocoPro with her to the role. Nicola will be sharing the history of Tony’s, discussing the problems in the chocolate industry and covering Tony’s model to change the chocolate industry for the better.
Bronwen Foster-Butler, Marketing Director at Pangaia, a community of sustainable fashion change-makers, who are pioneering new tech in materials science, from the plant fibres and materials that go into their products, to the sustainable treatments that create them. This delicate and boundary-pushing balance between sustainability, functionality and purpose has one central goal: To save the environment.
Tsitsi Dhlamini will be delivering her talk: ‘How to build socially relevant campaigns with authenticity’. Tsitsi from White Bear will talk you through a step-by-step guide to building meaningful campaigns based on original insight that is timely and relevant.
- Michael Solomon – Director of Responsible 100 – An organisation helping businesses improve their responsibility performance in order to benefit themselves, their customers and wider society.
- Tom Parker Creamery – A sustainable dairy brand who are disrupting the supermarket milk aisle with their approach to people, planet and profit… and of course, happy cows.
Sign up here to avoid disappointment!