How to Create a Winning Campaign
At our last event we looked at how to build buzz around your challenger brand through brave messaging and curated strategic insights. Now let’s look at how to create a winning campaign from start to finish using the best tips and tricks in the industry, straight from the experts.
Who is this event for?
You’ve got a brand and now you need to get it out there. Whether you’re an early-stage entrepreneur or a marketing manager for a multi-national, creating a winning campaign is always going to be crucial to success.
White Bear Studio and Mind the Ad invite you to ‘How to create a winning campaign’. Sila Nur Isik from Mind the Ad will introduce you to the fundamentals of creating marketable and engaging content to utilize your digital marketing channels. The talk will include some growth hacking tips & tricks to make the best use of your social media channels to complement your campaign planning and strategies.
We will also be joined by our very own in-house campaign specialist, Tsitsi Dhlamini who will talk you through what it takes to develop a strong and effective advertising campaign that fully maximises your budget.
We will be exploring the fundamental tools to utilise for a successful campaign, how to plan a campaign from start to finish and all the tips and tricks in the book to ensure your campaign is a smash hit.
What You’ll Learn
– What is Content Marketing?
– What makes good content (AIDA rule)
– Different content formats (infographics, ebooks etc.)
– Source of content (created, curated..)
– Content example (Blendtec videos)
– Social media growth hacking tips (Facebook, Instagram, Twitter, Youtube, Linkedin)
Tsitsi Dhlamini, Campaign Specialist at White Bear Studio
Sila Nur Isik, Founder of Mind the Ad