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  • the clean label revolution

The Clean Label Revolution

How can you communicate your ingredients effectively on pack and across brand comms?

At White Bear Studio’s virtual event ‘The Clean Label Revolution’ in partnership with Kerry, we discuss clean label trends and benefits in particular to the immune system, as well as insight into how, as a creative agency, we humanise this complex information into something understandable and compelling for the customer.

Who Was This Event For?

Medium and large food and drink brands who value clean label ingredients or who are curious about what clean label is all about.

Key Takeaways:

– Clean label trends

– The importance of ingredients

– How brands can share health-conscious, science-based information in creatively engaging ways on pack, across marketing communications, or with key stakeholders.

– Get to know the clean label leaders in the growing health and wellness category within the food and drink industry.

In case you missed it, you can now watch our speaker’s talks on our Youtube channel here.

Speakers:

Emma Cahill, Senior Strategic Marketing Manager at Kerry Foods

Watch her talk on ‘Making Clean Label Meaningful’ here. 

 

Kelly Mackenzie, Founder and Creative Director of White Bear Studio

Watch her talk on ‘Clean Label Design Thinking’ here.

 

Richard Turner, Founder of Ombar Chocolate

Watch his talk on ‘Changing the Way We Think About Chocolate’ here. 

 

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