We met with Julia Onken, Product Marketing Manager at Houseparty. We discussed meeting your users, hanging out with teens over pizza and creating new games by sharing Google Docs.
White Bear Studio nominated in CreativePool Annual 2022
White Bear achieves Good Business Charter Accreditation
Quick Bites with Soda Folk
Gellan Watt joins as Agency Chairman
Quick Bites with Wild
White Bear take home three Transform Awards
Quick Bites with Doisy and Dam
Quick Bites with Bay’s Kitchen
New Year, New Projects
White Bear nominated in Transform Awards Shortlist
We’re hiring!
White Bear win four Creative Pool Awards
White Bear win a Red Dot award for Tom Parker Creamery Packaging
Think Like A Challenger Brand
White Bear nominated in Creative Pool annual award shortlist
How to come up with a brand name
Building a winning brand with General Assembly
Creating White Chocolate and Raspberry – Tom Parker Creamery’s Limited Edition
Types of Brand Name: Why the name is important?
In Conversation With Houseparty
In Conversation With What3words
We met with Giles Rhys Jones, the CMO of What3words, at our London Tech Week event to chat innovation, serendipity, and the importance of brand storytelling.
In Conversation With Ugly Drinks
Ugly Drinks Co-founder Joe Benn was a guest speaker at our London event ‘The Disruptors Vs. The Disrupted’. Here are the questions our audience asked him that night.
How To Get Digital Transformation Right
Many brands are finally making the leap from physical to digital brand experiences, after sitting on it probably a couple of years too long. But what they need is an awareness of the importance of physical experience and a way to blend both digital and physical more impactfully.
How To Come Out Of A Recession Stronger
Recessions hurt customers and can kill brands if not responded to with bravery and creative problem-solving. Brands that do survive recessions are given the opportunity to emerge with less competition and more loyal customers.
Brand Planning for Covid-19
We’re living in uncertain times, let’s be honest it’s overwhelming and it sucks. Here’s a Brand Leadership Covid-19 Planning toolkit we’ve put together to help you navigate the next few months.
How To Target Gen Z
Own the market by reaching out specifically to Gen Z. Just like their millennial mentors, Gen Z is is fast approaching and soon to be the biggest consumer group. To learn what Gen Z want from brands, you need to think like them.
How To Think Like A Challenger Brand
Learn how to think like a challenger brand. Established legacy brands have a lot to offer already, but to stay relevant and inspire devotion in your customers, you need to start adopting some challenger behaviours.
International Women’s Day
One in three entrepreneurs is female. Equality is not a gender issue, it’s a business issue. For International Women’s Day 2020 we wanted to talk about this issue and be Each For Equal. We don’t have the answers, but we do have a voice that can shout about things we’re passionate about.
The Price Of Branding
Choosing the right team to create your brand development can be overwhelming. With agencies, freelancers, and online logo generators are all swimming around in the same space. How do you know who to choose?
Developing Brand Tone Of Voice
Mind your language. From the words on your website, products, and in your marketing, to strategic planning and office letters… words matter.
Top Tips For Sustainable Packaging
2020 is now underway and we’ve done a bit of reflecting.
WhyDesign 50/50
Last Friday, the London Bears and I set off for the Emerald Isle to attend the WhyDesign 50/50 event. We had helped with their marketing and were buzzing to go.
A Note From A Female Founder
This year my studio, White Bear, proudly sponsors WhyDesign.
How to Diversify Your Industry
We are launching a new initiative called SHAPE to help encourage creativity in schools. So, we have the bit between our teeth and we’re on a mission to diversify the design industry.
How Your Brands Can Take a Stand
Brexit tensions, Trump terrors, and concerns over political correctness are rising. Your brand needs to take on the political arena without pulling a Pepsi. So, let’s talk Repeal the 8th.
Women in Design
Why is it that 70% of graphic design students are women but only 11% are Creative Directors? And why is it that in the UK, the design workforce is only 22% female?
Our Guide To Choosing Brand Values
Customers are loyal to companies who have brand values they identify with. So, prove your brand’s integrity, empathy, and all round authenticity and customer loyalty will improve.
Creative Trends – Looking To The Future
We attended the D&AD festival, sitting front and centre to hear thoughts on digital creative future trends soon on the horizon.
6 Packaging Design Finishes For Your Brand
At White Bear Studio we work with our clients from start to finish(es). Die cutting and foiling. Embossing and debossing. Our team has a wealth of design knowledge on print finishes. Ensure your product looks as good in real life as it does on a screen.
The Power of Packaging
Following our new branding and packaging for fresh food brand Donnelly, we wanted to share some of our insights on effective design. Let’s dive into some of the key considerations that go into every White Bear project.