Tom Parker Launch Campaign

How do you bottle happiness?

After our successful brand refresh with Tom Parker Creamery our second challenge was to expose our brand to as many people as people. This brand launch campaign coincided with the launch of Tom Parker into Sainsbury’s, opening the brand up to a much larger target audience and an even wider sea of competitors.

Specialisms

Campaign
Digital
Video
Animation

Tomparker Casestudy What Makes Our Cows Happy

THE CHALLENGE

The job to be done was simply to remind existing customers why they fell in love with the brand and for the new customers, instil confidence by reducing the risk and anxiety associated with buying a new premium commoditised product.

THE RESULT

‘The Happy Cows. Happy You’ campaign launched in March allowed us to tell the heritage, sustainability, quality and taste brand story in a charming and effective way. The minute long video focussed on the comfortable and luxurious life of one of our girls; Doris and how her existence leads to a great product and ultimately a Happy You.

Next up: CPA - Expand Your Horizon