Freshways
Saving you from milk shortages
Freshways is the UK’s largest independent processing dairy, providing milk to the entire UK, to large wholesale customers and to small independent retailers. Having grown significantly over the past 30 years, as well as experiencing operational challenges throughout COVID-19, Freshways was at a reflection point.
Specialisms
StrategyBranding
Packaging
Spatial
Website
Brochures
Video
THE CHALLENGE
With a UK-wide distribution network, despite minimal investment in brand and marketing, they realised that by rebuilding their brand and communicating more effectively there was an opportunity to target a huge amount of independent retailers countrywide.
In a commoditised market, we needed to hero Freshways point of difference. Their customers care most about speed of delivery, and customer service, both of which Freshways outperforms in the market - with the ability to bring fresh milk from the farm to the store within hours.
In a commoditised market, we needed to hero Freshways point of difference. Their customers care most about speed of delivery, and customer service, both of which Freshways outperforms in the market - with the ability to bring fresh milk from the farm to the store within hours.
FRESH. IT’S WHO WE ARE.
IT’S WHAT WE DO.
IT’S WHAT WE DO.
Our brand and communications centre around the concept of ‘Fresh’. Freshways ‘Think Fresh, Act Fresh, and Sell Fresh’. So, of course our solution positioned Freshways as your local superhero, making sure you always have fresh milk, fast and you never suffer from milk shortages again. Freshways are always on hand to rescue you from a sticky situation. Heroes assemble!
Arun Nijjar, Marketing Director
“Working with White Bear transformed not just our brand, but our business strategy. They didn't just deliver creative work - they became true strategic partners who took the time to deeply understand our business challenges. What sets them apart is their ability to turn customer insights into powerful creative that resonates with our audience.
They've helped us build a brand that our team is proud of and our customers connect with. They're proactive, consistently bring fresh thinking to the table, and have become an extension of our team. I wouldn't hesitate to recommend them to any business looking to create meaningful impact through their brand.”
They've helped us build a brand that our team is proud of and our customers connect with. They're proactive, consistently bring fresh thinking to the table, and have become an extension of our team. I wouldn't hesitate to recommend them to any business looking to create meaningful impact through their brand.”
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