Tasked with launching CPA's first training course on Robotic Process Automation (RPA) within the Metaverse, we faced the challenge of demystifying both the concept of the Metaverse and the transformative technology of RPA. Our goal was to communicate the benefits of RPA training in a risk-free, hands-on environment, addressing potential concerns about job displacement due to increased automation.

Positioning CPA as an industry leader in innovative training solutions, we anchored our brand around the core proposition, 'Go Anywhere with CPA Ireland.' Expanding on this idea, we communicated how accountants can 'Go Anywhere with Immersive Learning.' We developed a new name and visual identity.

The “School of Innovation”, invites individuals to step inside the Metaverse, where endless possibilities for future learning unfold.

We represented this concept with a VR headset which worked as a logo and as an aperture into an evolving world. Through captivating visuals of expansive landscapes and environments, we conveyed the limitless career opportunities awaiting CPA members and students. This cohesive brand and campaign were seamlessly integrated across digital and print touchpoints.