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CPA Immersive Learning
Welcome to the school of innovation
Accountancy is changing and CPA Ireland are leading the way in innovative training programmes by bringing them into a virtual reality, metaverse environment.

By providing learners with a more immersive learning experience, their courses not only compresses the time it takes for course participants to understand the content, it increases their self-belief and makes abstract concepts more concrete. Most importantly, it makes learning more motivating, interesting and fun.

We partnered with CPA Ireland to build the strategic platform, brand identity, and campaign for this innovative, industry leading programme.
Specialisms
Strategy
Branding
Campaign
Digital
Copywriting
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THE CHALLENGE
Tasked with launching CPA's first training course on Robotic Process Automation (RPA) within the Metaverse, we faced the challenge of demystifying both the concept of the Metaverse and the transformative technology of RPA. Our goal was to communicate the benefits of RPA training in a risk-free, hands-on environment, addressing potential concerns about job displacement due to increased automation.
THE SOLUTION
Positioning CPA as an industry leader in innovative training solutions, we anchored our brand around the core proposition, 'Go Anywhere with CPA Ireland.' Expanding on this idea, we communicated how accountants can 'Go Anywhere with Immersive Learning.' We developed a new name and visual identity.

The “School of Innovation”, invites individuals to step inside the Metaverse, where endless possibilities for future learning unfold.

We represented this concept with a VR headset which worked as a logo and as an aperture into an evolving world. Through captivating visuals of expansive landscapes and environments, we conveyed the limitless career opportunities awaiting CPA members and students. This cohesive brand and campaign were seamlessly integrated across digital and print touchpoints.
Frame 10
Cpa Digital Board
Patricia O'Neill
Director of Member Services, CPA
“The result was incredible! It really captures the essence of our ambition to use immersive technology to bring new levels of engagement, motivation, and excitement to L&D. Once again White Bear have created a campaign that elevates accountancy from seeming stuffy and boring to exciting and fun.”
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