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Bread & Jam
The UK’s first food founders’ festival
Bread & Jam (formally Bread & Butter) Festival is the UK’s first food founders’ festival, providing a platform for emerging food and drink entrepreneurs to access industry expertise and unique opportunities.
Specialisms
Strategy
Branding
Campaign
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Bread & Jam Branding Design
THE CHALLENGE
We were asked to develop a brand identity and marketing campaign that reflected the brand’s expertise, creativity and credibility, whilst also creating something playful and unique.
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RESULT
Bread & Jam launched on 11th and 12th November 2016 at the Institute of Directors. The event was a huge success, not to mention great fun, with more than 700 food and drink entrepreneurs coming together to be inspired by 90 industry icons and engage with top retail buyers, national press and exhibitors and event partners.
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Jason Gibb
Founder, Bread and Jam Festival
“From the start, White Bear Studio were great at understanding what we wanted – asking all the right questions to get to the heart of our brand ethos and aesthetic preferences. The results were beyond our expectations, giving us an identity that is instantly recognisable and has been admired by delegates, fellow-entrepreneurs, sponsors and other branding agencies. I’d readily recommend White Bear Studios.”
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