Thinking of a rebrand?

Not sure if one is required?

Here's a short list we've compiled of some of the key reasons a company may want to rebrand.

1. Positioning change ⊹
Brand positioning is changing and its existing brand identity does not speak to the revised positioning and target audience.

2. Target audience change 🎯
Your existing target audience has evolved over time, or you’re trying to appeal to a new set of customers.

3. Business change 📊
'What’ the business does has fundamentally changed and the brand identity no longer represents it accurately.

4. Price Premium 💰
You want to command higher margins/premiums but your existing brand identity is not set up to do so.

5. Reputational Damage ❌
The brand has suffered material reputational damage and a fresh start or wholesale change is required.

6. Lacking Standout 🟧
Your brand lacks standout in its sector, is not memorable in the eyes of your target audience, or is mistaken for competitors.

7. Outdated and lacking credibility 💾
You've built a strong business and the identity has not moved in tandem with it. It looks outdated and lacks credibility.

8. Structural 🏠
New brands have been added to the business and they don't tie together in a cohesive brand architecture.

9. Name change ❞
The brand name has changed and it is an appropriate time to update the rest of the identity to align with any other wider brand strategy changes.

10. Commercial targets 📈
You've challenging commercial targets that necessitate a change in brand strategy.

11. Employee Engagement 👏
You want to attract and retain the best talent.

12. Brand story change 📣
Your brand story has changed and your existing identity does not accurately reflect your brands purpose, mission, vision and values.

What next?

Building a business case for that rebrand? Read more about the ROI of branding here.

If you want a steer on any of the above, or think you could do with some help, feel free to book a call or drop us a mail.