We’re thrilled to announce that White Bear has won Gold at the 2024 Design Business Association (DBA) Design Effectiveness Awards for our rebrand of Tom Parker Creamery.

Founded in 1989, the DBA Design Effectiveness Awards celebrate designs that deliver measurable business and societal success. The awards are based on commercial data, emphasising the direct impact of design on business outcomes. The recognition of case studies, like Tom Parker Creamery’s, offers compelling evidence that investing in design is a transformative investment in the future of a business.

Founded more than 100 years ago, Tom Parker engaged White Bear to partner with them to evolve the brand identity and positioning to help drive their ambitious growth plans.

Underpinned by Tom Parkers’ strong commitment to sustainability and animal welfare, we built the brand around an ownable, free-range positioning with a nod to their proud heritage.

The results have been transformative: a substantial increase in listings at Sainsbury’s, a significant improvement in distribution mix, and impressive revenue growth that has far outpaced the category.

The full list of winners and corresponding case studies can be found on the DBA's website here.