We’re delighted to announce White Bear’s nomination for a 2024 Design Business Association (DBA) Design Effectiveness Award, for our rebrand of Tom Parker Creamery

Founded more than 100 years ago, Tom Parker engaged White Bear to partner with them to evolve the brand identity and positioning to help drive their ambitious growth plans.

Underpinned by Tom Parkers’ strong commitment to sustainability and animal welfare, we built the brand around an ownable, free-range positioning with a nod to their proud heritage.

The results speak for themselves: a large increase in listings with Sainsbury’s, together with new listings across other retailers including Waitrose and Ocado.

Founded in 1989, the DBA Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business and societal success.

Prestigious and authoritative, the awards are evidence-based, the impact of design measured and verified with commercial data used as key judging criteria. Nowhere is the quality and effectiveness of the design industry’s offer more evident than across the case studies recognised in the DBA Design Effectiveness Awards. They provide compelling proof that an investment in design, is an investment in the future of a business.