Try not to
think of a
white bear
WHITE BEAR
THINKING
Ours is not just a name, it’s a science.
Daniel Wegner, PhD – a founding father of thought
suppression research – once asked a control group
‘to speak for five minutes, without thinking about
a white bear’. They all failed.
The test was repeated. They failed again. In fact,
on average, they thought about a white bear once
a minute.
That’s because when a bold idea is planted in
the mind, it simply becomes impossible to ignore.
Just like the work we do for our clients.
The brands we create, are white bears.


WHAT ARE THE BEARS LIKE TO WORK WITH?
We are relentless in our pursuit of perfection. We have
created a team that have delivered work for the best and
brightest brands in the world. And, if you’re like us, you’ll
understand, we love every minute of what we do – creating
work that not only works, but defines our cultural and
business landscape.
Talk is easy, actions harder so we measure our impact, we
make you shine and we’re always improving. Never stop
playing is our motto and we carry that vigour through
everything we do, which helps us create the novel,
marvellous and brave.
We are
Inclusive

REPRESENTATION
REPRESENTATION
REPRESENTATION
PAY GAP
We Build
Brands
- Naming
- Positioning
- Proposition Development
- Brand Architecture
- Mission, Vision, Values
- White Papers
- Comms Planning
- Brand Identity
- Packaging Design
- Brand World
- Brand Guidelines
- Tone of Voice
- Design
- Advertising
- Content
- Social
- Film Production
- Photography
- UX and Design
- Development
- Digital Strategy
We Are PURPOSE DRIVEN
PEOPLE
COMMUNITY
PLANET
CLIENTS
OUR VALUES
We attack our briefs with bravery. We give our clients the extra power they need to stand out. We are the drivers of change and we understand that they need to be brave themselves.
They deserve to be seen. Not ‘herd’.
We are enterprising in how we run our business and how we approach our briefs. We understand our clients are challengers and are fighting in their space – spending less, under more pressure, they have to stand out.
We get entrepreneurs. We care.
We are hungry to learn more and to push the brief more. We want you to push your limits and explore the unknown. This hunger for our clients’ success keeps things fresh.
We want more for our clients and for them to feel this hunger – a hunger to be better and to reach higher.
Our clients’ brands are their babies. We know this. We mind them. We take them seriously. Clients don’t get lost in a big agency, we curate and tailor our approach to make it work for you.
If you work with The Bears, you will have the love and care of all in our team.
People, community, planet and clients – it always comes back to this.
From WWF fundraisers, to pursuing B-Corp Status, mentoring for Positive Planet or teaching children creativity through The Big Idea, we want to make a difference and are taking action to make this happen.
Our Experience
We work with businesses big and small. What’s important to us is making
sure every brand we create is future-proofed to allow the business to grow
with the design. Here’s just a sample of some of our clients.
DON’T JUST TAKE OUR WORD FOR IT...
-
Rob Yates
Managing Director, Tom Parker Creamery
-
Farley Thomas
Founder, Manageable
-
Michael Brennan
Co-Founder & CEO, Stribe
-
Emma Cahill
Global Marketing Director, Kerry Group
-
Eddie Stableford
Founder, Street Food Box
-
Tristan Lloyd-Baker
CEO, Seismic Venture Partners
-
Jan van der Velde
CEO, Kit for Kids
-
Laura Jackson
Founder, Popcorn Shed
-
Michael Gratz
Founder, Prairie Fire
-
Gillian Peters
Director of Business Development, CPA
DESIGN WITH PRIDE
30th September / 4:00pm / ONLINE EVENT
Join us for our virtual event ‘Design With Pride’.
Interested?
Got an upcoming project? Want to find out more about how branding can help grow your business?