At White Bear Studio we work with our clients from start to finish(es). From die cutting to foiling, embossing to debossing, our team has a wealth of knowledge on print finishes to ensure your product and brand looks as good in real life as it does on a screen.
One example of this was for our rebrand for Vanilla Orchid Bakery. We used a metallic foil to add an extra touch of luxury to the design, and even used this effect to inspire our digital logo.
If you’re getting confused between your embossing and debossing, or foiled by finishes, here is our quick run-down of the most commonly used finishing methods to help you get started:
Varnishes can be added to specific areas of a printed design. This adds a 3D element to your product as it becomes slightly raised and catches the light. Varnishes on their own are not colourful so can either be used as a subtle addition or placed over a specific element to help highlight it.
Sometimes called foil stamping or hot foiling, this method allows you to add a metallic or coloured foil to your packaging, and gives it a stamped feel. Metallic options such as gold or silver foils can really add to a product, giving them a more premium and luxury appearance. We used this method for our branding of Vanilla Orchid Bakery to reflect their high-quality cakes. We even created a screen version which mirrored the colours found on the metallic finish.
Commonly used for business cards, this method of cutting allows for bespoke designs to be cut out of card using (you guessed it) a die. From rounded corners to more complex ‘windows’, die-cutting allows you to create a personalised outcome.
Laser cutting is perfect for more detailed items such as invitations and stationery on thin paper. A computer-guided laser allows for high-quality finishes on a huge range of materials. If you would like more information on laser cutting then look no further than our good friends Swordfish (and you can check out the branding we did for them whilst you’re there!).
EMBOSSING & DEBOSSING
Using metal plates, both processes create a three-dimensional shape in the paper when the plates are stamped together. Embossing raises the design above the rest of the paper, whilst debossing does the opposite – pushing the paper downwards.
We have experience working with all of these finishes and a large variety of more bespoke options. If you’d like to find out more about how we can help your brand shine (not just with varnishes) please drop us a line, email: firstname.lastname@example.org or phone: 020 3176 8977