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  • Logo for laser cutting startup brand Swordfish, designed by White Bear Studio

Swordfish

Strategy / Branding / Print / Marketing / Typography

Swordfish Works are a Shoreditch based workshop that specialises in laser cutting. Using state of the art machinery, they can cut into an exciting array of materials on a large scale; think anything from plastic to lychee fruit! The applications for laser cutting are endless, from one-off pieces for exhibitions to custom fashion patterns.

Previously named ‘Capital Models Laser Cutting Department’, the new name Swordfish Works encapsulates the company’s precision and accuracy. They needed a fresh and contemporary identity that matched their creative capabilities and showcased the variety of their services. That’s where we came in.

Stationery for laser cutting startup brand Swordfish, designed by White Bear Studio
  • Business cards for laser cutting startup brand Swordfish, designed by White Bear Studio
  • Logotype animation for laser cutting startup brand Swordfish, designed by White Bear Studio
  • Logotype for laser cutting startup brand Swordfish, designed by White Bear Studio
  • Poster designs for laser cutting startup brand Swordfish, designed by White Bear Studio
  • Mug design for laser cutting startup brand Swordfish, designed by White Bear Studio

The Challenge

Our brief was to create a brand that would stand out against the rest of the laser cutting market and that represented the high level of craftsmanship of the business and their problem-solving capabilities. They don’t have a cookie-cutter approach (no pun intended) – every job is unique and has its own challenges.

  • Brochure design for laser cutting startup brand Swordfish, designed by White Bear Studio
  • An amazing team that delivered innovative ideas and concepts, White Bear encapsulated everything we had hoped for and we could not be happier with the results! Reactions have been incredibly positive. A company who we have worked with closely for many years said you have brought the company forward 80 years!

    Marcia Danton-Rees
    Director, Capital Models Ltd/Swordfish Works Ltd
Wall designs for laser cutting startup brand Swordfish, designed by White Bear Studio
  • Tagline design for laser cutting startup brand Swordfish, designed by White Bear Studio

Result

White Bear positioned Swordfish as the A to Z of laser cutting, developing an identity that showcased both their skills as a company and the boundless creativity that they help their clients realise.

Like What You See?

Call +44 (0)20 3176 8975

Email newbiz@whitebearstudio.com

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hello@whitebearstudio.com

newbiz@whitebearstudio.com

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7 Whitechapel Road
E1 1DU

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