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  • 3 popcorn boxes packaging design for food startup brand Popcorn Shed, designed by White Bear Studio

POPCORN SHED

STRATEGY / BRANDING / PACKAGING / DIGITAL / MARKETING

RESULT

Popcorn Shed had 200% sales growth within two years following the brand launch. They have since won a Great Taste Award and been listed in a number of stores including M&S, Harrods and Selfridges.

Logo design for food startup brand Popcorn Shed, designed by White Bear Studio
  • Pecan flavour packaging design for food startup brand Popcorn Shed, designed by White Bear Studio
200%

SALES GROWTH WITHIN 2 YEARS SINCE INITIAL LAUNCH

  • popcorn snacking box branding and packaging
  • The impact of the branding and packaging has been so significant that we have met stockists who are ordering before they’ve even tasted our delicious popcorn!

    Laura Jackson
    Founder, Popcorn Shed

The Challenge

Popcorn is a saturated market and so this called for branding and packaging that would set Popcorn Shed apart from their competitors. If we could unlock their brand world and flavour, we had an eager audience of adventure seekers waiting to discover their taste.

  • Website design for food startup brand Popcorn Shed, designed by White Bear Studio
700%

Return on investment since launch and 3x turnover

  • Business card design for food startup brand Popcorn Shed, designed by White Bear Studio

UNLOCKING A NEW BRAND WORLD

Popcorn Shed came to us with packaging that just wasn’t cutting the mustard. They had no brand loyalty or recognition so creating a brand with shelf shout was key (pun intended). We created an identity that centred around the key to the ‘secret family recipe’ right in the logomark. The key also nicely housed a hidden popcorn kernel made out of the brand’s initials adding more ownability.

  • Brand book for food startup brand Popcorn Shed, designed by White Bear Studio

FLAVOUR STORIES

Their main challenge was their confusing flavour differentiation plus their quickly growing competition. To us, the answer was in the name, we have to make sheds! 

After unlocking the new brand world of Popcorn Shed, we discovered mini experiences within each flavour that all centered around the shed inspired packaging. Each flavour tells its own story. Pecan Pie was inspired by an American barn, Salted Caramel by the Brighton seafront beach huts and chocolate, a winter log cabin. The window into the shed allows us a view of the flavours to add extra appetite appeal and the double front face option was needed when fighting for shelf space

  • Side view of packaging for food startup brand Popcorn Shed, designed by White Bear Studio

Like What You See?

Call +44 (0)20 3176 8975

Email newbiz@whitebearstudio.com

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