POPCORN SHED
STRATEGY / BRANDING / PACKAGING / DIGITAL / MARKETINGRESULT
Popcorn Shed had 200% sales growth within two years following the brand launch. They have since won a Great Taste Award and been listed in a number of stores including M&S, Harrods and Selfridges.
SALES GROWTH WITHIN 2 YEARS SINCE INITIAL LAUNCH
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Laura Jackson
Founder, Popcorn Shed
The Challenge
Popcorn is a saturated market and so this called for branding and packaging that would set Popcorn Shed apart from their competitors. If we could unlock their brand world and flavour, we had an eager audience of adventure seekers waiting to discover their taste.
Return on investment since launch and 3x turnover
UNLOCKING A NEW BRAND WORLD
Popcorn Shed came to us with packaging that just wasn’t cutting the mustard. They had no brand loyalty or recognition so creating a brand with shelf shout was key (pun intended). We created an identity that centred around the key to the ‘secret family recipe’ right in the logomark. The key also nicely housed a hidden popcorn kernel made out of the brand’s initials adding more ownability.
FLAVOUR STORIES
Their main challenge was their confusing flavour differentiation plus their quickly growing competition. To us, the answer was in the name, we have to make sheds!
After unlocking the new brand world of Popcorn Shed, we discovered mini experiences within each flavour that all centered around the shed inspired packaging. Each flavour tells its own story. Pecan Pie was inspired by an American barn, Salted Caramel by the Brighton seafront beach huts and chocolate, a winter log cabin. The window into the shed allows us a view of the flavours to add extra appetite appeal and the double front face option was needed when fighting for shelf space
