nHouse
Innovative pre-fabricated housing
nHouse is a new and innovative pre-fabricated housing company. Created by award-winning architect Richard Hywel Evans, it is a spacious, affordable and contemporary two-storey, three-bedroom modular home.
The house is made using off-site construction techniques and it can be delivered and set up anywhere. The nHouse has more windows, higher ceilings and space than any other newly built home in its price range. And it’s eco-friendly with low running costs.
nHouse approached us with the foundations of a great product but they needed help communicating it visually as a brand. One feature that makes the nHouse so unique is its ‘quad-click’ technology that allows for quicker on-site assembly. It was important to highlight this in the branding.
The house is made using off-site construction techniques and it can be delivered and set up anywhere. The nHouse has more windows, higher ceilings and space than any other newly built home in its price range. And it’s eco-friendly with low running costs.
nHouse approached us with the foundations of a great product but they needed help communicating it visually as a brand. One feature that makes the nHouse so unique is its ‘quad-click’ technology that allows for quicker on-site assembly. It was important to highlight this in the branding.
Specialisms
StrategyBranding
Retail
Awards & Features
2018 German Design AwardDesign Week
THE CHALLENGE
The challenge for us was to create a distinctive, forward thinking brand to lay firm foundations for the pioneering nHouse. We incorporated the sharp lines, meticulous precision and minimalistic style of the nHouse into our design to build a brand that would be a credit to Richard Hywel Evans and this groundbreaking project.
With guidelines in place, we designed an icon set using the formula we created for the nHouse logomark. The icon set informs customers about the innovative technological features of the nHouse.
With guidelines in place, we designed an icon set using the formula we created for the nHouse logomark. The icon set informs customers about the innovative technological features of the nHouse.
CONSTRUCTION OF TYPE
Always at the front of our mind, we created a typeface inspired by the construction of each nHouse, with the ‘Quad Click’ idea being implemented through brochures and print. Our brand icon embodies the nHouse, its revolutionary ‘Quad Click’ technology making up the structure for our house, which doubles up as an ‘n’ for nHouse.
Our monotone colour palette reflects the no-frills, minimalistic design of the nHouse. This also emulates the language of modern tech products like Apple, selling the nHouse as a product and as an object of desire rather than a traditional home build.
Our monotone colour palette reflects the no-frills, minimalistic design of the nHouse. This also emulates the language of modern tech products like Apple, selling the nHouse as a product and as an object of desire rather than a traditional home build.
RESULT
nHouse smashed its £495,000 investment target within two weeks of launching and achieved a total investment of £1 million. Our identity for nHouse was awarded a 2018 German Design Award.
Nick Fulford
Sales and Marketing Director, nHouse
Sales and Marketing Director, nHouse
“White Bear completely ‘got’ that we were trying to create a house brand like no other. It needed to have a complication of warmth and homeliness and yet still be modern, disruptive and different. What a tough brief. But they nailed it. And in the process were able to even integrate our technological innovation into the core of the brand. They have been supportive, flexible and their work has brought us credibility and positive praise. And can you ask for more than that?”
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