The packaging centres around the freshness of the product. We integrated the leaves into the design to reinforce the message of natural, fresh salad whilst also illustrating the flavour options. Partnering with photographer Amber Locke, we developed patterns of leaves that covered the packaging and brand world to highlight the quality of the product. We did the shoot in natural light to emphasise the freshness of Donnelly's produce. We loved the fact these beautiful leaves became art pieces in their own right.
The colours from each shoot were then used to inspire the flavour themes, creating appetising and enticing labels.