Colour influences decisions faster than any other brand element, making it a powerful asset when paired with other distinctive brand cues.

Revolutionising Sustainable Nutrition for Outdoor Enthusiasts

Experienced marketer Lucy Woolfenden shares how creating emotional connections, strategic storytelling and customer insights drive memorable brand growth.

Johnny Drain, a scientist turned food innovator, co-founded Win Win to create sustainable chocolate alternatives to challenge the cocoa industry.

Logos and typography serve as powerful visual touchpoints that create instant brand recognition, driving greater market share and profit growth for brands with strong distinctive assets.

Distinctive brand assets aren't merely design choices - they're essential memory triggers that boost recognition, recall and profits in today's competitive marketplace.

Emotional branding is the key to standing out in a crowded marketplace.

Leveraging brand as a strategic growth asset with Piper

In 2024, several brands reinvented themselves brilliantly while staying true to their core values in an era of fleeting relevance