Bringing us up to the modern day when we look at the 8th referendum posters around our Dublin home, the repeal designs have impact and demonstrate creativity. Street Artist, Maser’s Repeal the 8th mural has become an unofficial logo for the Repeal movement. The controversy over it’s presence at The Projects Art Centre is creating as much positive press for the repeal campaign whether it is being put up or taken down. In this instance the medium is as much the message as the iconic mark itself, the street art, guerrilla approach is representative of the youthful demographic demanding change in this referendum.
On the other side of the fence, looking at the ‘No’ posters you are immediately reminded of dated campaigns, sensationalist and often incorrect. In our opinion, many of these campaigns in fact repressing others rather than celebrating individual choice. In reflection of this their graphic treatment is reflective of a different target audience.
We believe brands should feel empowered to speak up and in many instances have a responsibility to. “We are trained to communicate messages effectively – thinking about what those messages are and what effect they have is hugely important. Even if you make a difference to one person, that’s still worth doing.”