“Access All Areas”
With ever evolving platforms, people are relying on analytics and statistics to hurtle their brand forward and take the next revolutionary step, often sacrificing ‘the one brilliant idea’ in the process. Great content comes from your imagination, not statistics and it takes time. How you can get involved:
Cut through the noise of all that data and find your creativity. D&AD thinks the focus should be on providing great ideas and executing them well – here, here! Sure, with experts saying that by 2021, 82% of internet traffic will be entirely in video, it's good to explore new mediums. But don’t lose your ideas!
What we did:
White Bear was tasked with the challenge to create a brand video for our client Merifor
purpose was to communicate the qualities of Merifor's Tranquility mattress, but we wanted to do it with feeling.
Working alongside film and video production studio HUX
, we created a product video that focused on the people. Using real parents and babies, we were able to create an honest and emotive film with humans at the centre. If there’s one human emotion that we should keep hold of moving forward, it’s integrity.
To see all of the amazing examples from other studios included in the full D&AD Creative Excellence report, click here
And if you want to get your brand future ready contact our Account Manager, Esme